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Malawi is home to 17 million inhabitants, of which 14 million live in absolute poverty earning less than $35 per month. With these demographics at hand, it trims the potential market to crumbs. Nonetheless, Malawi is somewhat a lucrative marketplace due to the limited access to information regarding products snd services available. Most businesses are family-run, which are inherited from generation to generation. As Malawi is a landlocked country; imports and exports are costly, Incurring a major disadvantage to the business economic conditions. imports are frequently higher than exports, creating a trade deficit year on year. The reason for the trade deficit is the lack of in-house manufacturing of essential items and demand for food commodities, despite being an agricultural focused economy we can barely cope with local demand. Our largest exports are in the tobacco and sugar category, which contribute a total of XX to the GDP (%).
“I cannot give you the formula for success, but I can give you the formula for failure.
It is: Try to please everybody.”
– Herbert Bayard Swope
02. Business Cards & QR Codes
As the second phase of the project, we created double-sided business cards for Grey Falcon Travels. From design to print, the complete project was fulfilled by Katchy. For the print, we used a 400GSM high gloss laminated egg shine finish with rounded edges. The laminated finish provides 80% waterproof security and an anti-fold corner finish.
