Published
November 22, 2019
Category
Graphic Design / Logo Branding
client
Impala Capital Holdings LTD

01. Logo Branding

O Our client requested an iconic logo for the brand IMPALA. We decided to to use illustration as the main component of this logo. Hence, we sketched the impala with a digital vector software. With the use of bold colours and variations of shades, we finall came to a desired result. The logo emabarks the awe and splendor or the African Impala rising over the sun in effect with a grey mal silhouette. The inverse colour effects on the text provides for a subtle background and feasibility for print.

“Peace. Freedom. The joy of living. This is what all animals seek.”
– Anthoney douglas williams 

02. Application

The logo was curated with the though of feasibility, visibility and time interval. We added aspects and ideas to this logo which are unique and exclusive. The logo will always standout, it was designed for that! it will not be the victim of time and will be easily printed on large formats.